Reissues and what they can do for the artist

Boutique labels such as Numero Group, Light In The Attic and Finders Keepers are among my favourite labels. They way the treat the music and all the media surrounding with such respect, it's really beautiful.
The same way I treat all the music I find from my fatherland Indonesia.

 
 
My copy of Jadi Juga found in Medan in 2016. My families hometown.

My copy of Jadi Juga found in Medan in 2016. My families hometown.

RECOGNITION

The music that once was loved is there for the rest of world to be enjoyed and loved again by a new audience. The musical scene in Europe and especially Amsterdam is quite amazing. Here are institutions like Rush Hour that connect music lovers from all different kinds of backgrounds with a lot of different kinds of music. The musical niches that are being brought to life here are almost uncountable. There are artists from Africa coming to Amsterdam to perform on festivals. Artists from the 70's in Surinam are being re-issued and getting the recognition they deserve, especially in Holland where there is a strong connection with Surinam, just like Indonesia. Re-issue records from forgotton Hawaiian funk records are being sold out. There really is nothing too crazy to have on sale here in Amsterdam and around Europe.


RUSH HOUR DISTRIBUTION / RECORD STORE / RECORD LABEL

Rush Hour as I've mentioned before is an institution not only for Amsterdam but the modern day dance and music scene in and around Europe. They have their record store which is what started it all in 1997. They have grown to become a record label and are now also one of the bigger distributors in Holland. They also already approved to become my distributor for Jiwa Jiwa because they believe in my story and they believe in the music that I've showed them. They distribute all over the world. So also South-east Asia and any country that they are in contact with.
Licik is becoming a record that is now sought after by one of the bigger dj's living in Amsterdam, Hunee. When there is something he is looking for and is excited about it is usually something people want to have. That's why I of course would love to be the person to be able to give him a re-issue of Licik. Other big musical institutions like Stamp The Wax and Gilles Peterson from World Wide FM have already showed interest in the music from Indonesia I presented to them.

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A picture of me holding my copy of Jadi Juga for the Rush Hour Weekender special with Red Light Radio

A picture of me holding my copy of Jadi Juga for the Rush Hour Weekender special with Red Light Radio

Giving back

The fact that the distribution reaches so far is something I am very proud of to have behind me, and to have the trust of such big names in the scene. This is also because it is a very personal and special project for me. My family is from Medan but most of them are now living in Belanda. 2016 was the first time I went to Indonesia and visit my roots and where I met most of my new family. People like David. I can put in all my love and effort into this project with the music, the design and the photography. All disciplines that I have big passion for. I also have my own monthly radio show on Red Light Radio. This is a place where I only share Indonesian music. Music that touches me or has a certain groove that I think represents Jiwa Jiwa. So people now are also starting to see the name around more and starting to ask when the first release is going to be. I would love to tell them Licik will be the first release to give them and finally be able to really launch Jiwa Jiwa as a label. Not just as a musical platform.